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Purple has filed a lawsuit against review site Honest Mattress Reviews after an article was posted claiming the powder Purple uses on their mattresses is anti-tack and harmful to your health.
In 2016, Ryan Monahan creates the website Honest Mattress Reviews in order to provide honest, unbiased mattress reviews to the general public. Shortly after, Monahan posts an article alleging that Purple uses an anti-tack powder on their mattresses that causes irreversible damage to your body. He follows this up with a series of other articles and videos about the Purple powder.
Monahan says that he has reached out to Purple numerous times asking why they put powder on their mattresses, what the powder is, and whether it is safe to inhale, to no avail.
Purple is adamant, not only that these claims are false, but that Monahan and mattress company GhostBed are deliberately attacking Purple to tarnish their reputation. Purple claims that GhostBed CEO Mark Werner and Monahan are business partners working together to boost GhostBed sales by ruining the Purple name in the mattress industry.
In February 2017, Purple files a lawsuit against Monahan and Werner. Purple petitions the Court for a restraining order forcing Monahan to remove the misleading material from the Honest Mattress Reviews site while the case proceeds. Both Monahan and Werner oppose the order, claiming they have no connection to each other.
Purple insists the powder they use is safe. They launch their own private investigation to prove that Monahan and Werner planned this smear campaign.
Purple's investigation turns out to be a success, as it uncovers a connection between the defendants. They discover that Monahan is the former GhostBed Chief Brand Officer and has frequent contact with Werner.
The investigation reveals that the defendants plotted the attack against Purple. They hired a new marketing director (who still reports internally to Monahan) while Monahan went off to create Honest Mattress Reviews in an attempt to conceal his connection to GhostBed.
The Court finds further evidence that Monahan's other company, Social Media Sharks, is being paid $10,000 a month by GhostBed (through a company called Achieve). These findings prove that Purple's allegations of a paid smear campaign by GhostBed was in fact true!
Honorable Judge Bee Denson grants Purple a Preliminary Injunction, finding Werner and Monahan were dishonest with the Court and consumers and they purposefully created and shared false and misleading information about the Purple mattress.
In February 2018, Purple is awarded sanctions for reasonable attorney fees and costs in pursuing this lawsuit.
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Read our short, well-researched 10 Best Mattresses of 2021, here. Our ultimate goal is to help you pick your perfect mattress online, today!