Novaform Mattress Review

Updated May, 2021
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Bottom Line

Novaform mattresses are sold exclusively at Costco (both in-store and online). There are eight models available, all constructed with varying levels of memory foam. Novaform's signature is to rearrange the different foam layers in each mattress to create a different, desired firmness level.

Consider Novaform If...

  • You love memory foam. Novaform offers eight different mattress models, all made of foam. If you prefer that contouring, slow-responsive feel, you have plenty of options with Novaform.
  • You're a Costco member. Novaform beds are sold exclusively at Costco warehouses nationwide as well as their website. If you have a Costco membership you'll be able to enjoy this mattress brand plus be covered under Costco's notoriously lenient return policy.
  • You're on a budget. Since Novaform is sold at Costco stores, their pricing has to fit the Costco affordability model. That's why all Novaform mattresses have budget-friendly price tags. They offer several models priced under $500!

Avoid Novaform If...

  • You prefer an innerspring mattress. If you're not a fan of the hugging, slow-responsiveness feel of memory foam, you're out of luck. Novaform only offers all-foam beds.
  • You need extra support from your mattress. While memory foam can be supportive, they tend to not provide ample support. If you need it, opt for a bed with a stronger coil base.


Novaform has eight different models to choose from, all with varying firmness levels.

  • Comfort Grande: This memory foam mattress is designed to keep you cool. It has medium-firm feel, about a 7/10 on the firmness scale. This makes it suitable for back and combination sleepers.
  • Serafina Pearl: This mattress utilizes advanced cooling technologies to regulate your body temperature, while also providing excellent pressure relief. This model has a medium feel, a 5/10 on the firmness scale.
  • Serafina Pearl Firm: Stomach sleepers and those who prefer an extra firm mattress should do well with this model. It's a 9/10 on the firmness scale.
  • Serafina Pearl Plush: Side Sleepers should do great on this mattress as it has an incredibly soft feel, a 3/10 on the firmness scale.
  • Gel Memory Foam: This mattress utilizes CertiPUR-US® certified foams made only in the USA. It has medium-firm feel, about a 7/10 on the firmness scale. This makes it suitable for back and combination sleepers.
  • So Fresh: This mattress is designed for a fresher sleep. A washable cover combined with a copper-infused foam layer means your mattress stays clean longer. This model has a medium feel, a 5/10 on the firmness scale.
  • Overnight Recovery: This mattress is designed to support and contour around your body's natural curves to provide unparalleled pressure relief. It has a medium feel, a 5/10 on the firmness scale.
  • Advanced Back Support: This mattress works well for back sleepers or those who have frequent back pain. These layers push back and won't sink, allowing your spine to stay healthily aligned. Because of this, it's pretty firm. It's a 9/10 on the firmness scale.

Construction Key Points

  • The Gel Memory Foam mattress is 8" tall, So Fresh 10", Overnight Recovery and Advanced Back Support 12", and the Comfort Grande and Serafina models are 14" in height.
  • All models are constructed with varying layers of foam, rearranged throughout the different models to provide different firmness levels.
  • All Novaform mattresses come with built-in cooling properties. From gel-infused foams to breathable covers, you won't be sleeping hot on these foam beds.

Support & Motion Isolation

Memory foam is well-known to be one of the best motion isolating materials around. Fortunately, all of Novaform's mattresses are constructed with an all-foam design. These all do incredibly well at absorbing motion, making it a great option for those who sleep with a very active partner.

However, edge support and overall durability is somewhat lacking. While the all-foam design is great at preventing motion transfer, it doesn't stand-up well when sitting or lying on the edge.

Returns & Warranty

Here's the great part about owning a Novaform mattress, you can take advantage of Costco's famous return policy! Costco has a risk-free, 100% satisfaction guarantee on nearly all of their items. If you aren't completely happy with your Novaform mattress, simply return it to a Costco warehouse nearest you, or ship it to them (for free). You can even make a return years later!

Feel extra protected as all Novaform mattresses are backed by a long 20-year warranty.

Why Buy Novaform?

  1. Side sleepers who enjoy an extra-soft feel should do incredibly well on the Serafina Pearl Plush mattress. It features 6" of super supportive, plush memory foam layers that work well at relieving pressure in you hips and shoulders.
  2. It's a great value, with even better protections. Sold exclusively at Costco, these mattresses are guaranteed with Costco's lenient return policy and 20-year warranty.
  3. Hot sleepers who want to enjoy an all-foam bed can rejoice knowing that Novaform has included cooling properties in each mattress. So you can enjoy that cradling memory foam feel without worry of overheating.

Why Avoid Novaform?

  1. While memory foam works for some, it might not be what you're looking for. If you want an innerspring or hybrid style mattress, Novaform isn't the best choice for you as they specialize in all-foam beds.

Where can I find a great, affordable mattress (in 2021)?

If you're searching for an affordable mattress that offers a wide range of comfort and pressure relief, we've compiled a list of mattresses for you to consider:

  1. Saatva Mattress - fantastic for all sleep positions, and is rated our Best Mattress of 2021.
  2. Idle Sleep - great for responsive pressure relief.
  3. Puffy - feels like you're sleeping on a cool cloud (at a good price).
  4. Ghostbed - beautiful, plush cover w/ aerated latex and healthy spinal alignment.
  5. Winkbeds - 3-stage back relief with free shipping and returns.

Read our short, well-researched 10 Best Mattresses of 2021, here. Our ultimate goal is to help you pick your perfect mattress online, today!

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Saatva is our top pick for the #1 mattress in 2020! They're a luxury mattress shipped with FREE white-glove delivery & setup (different than regular bed in a box brands put on your doorstep). They have over 50,000 reviews.

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